Growth & Exit Prep · B2B SaaS Austin, TX

The Seal Team 6 For
B2B SaaS Ads Scaling

We're a digital marketing, growth, and exit-prep agency for B2B SaaS companies with $1M–$100M in ARR that want to scale customer acquisition with profitable unit economics and exit within 36 months. Small team. Precision execution. Equity-aligned outcomes. Led by SaaS Founder Ryan Allis who exited for $169M.

We're who you've been looking for.

The SaaS companies we’ve scaled

Tatango
Clearstream
Retreaver
YouCanBookMe
Instantly
Sojern
RXNT
RNL
Noteefy
MVIX
RETR
GetResponse Max
Convoso
REsimpli
Fuse
Seamless
iContact
AskRocco
Pipeline
Datalyse

Hover Over a Logo

Who we work with

Built for B2B SaaS Companies Who Want to Grow and Exit

We're not a generalist agency. We run one play, extremely well, for one type of company.

Our process

The seven-step scaling system

The same sequence, executed with precision, on every engagement, from first lead list to scaled acquisition.

01

ABM Lead List Building

We build your exact ICP account and contact list: the foundation every campaign targets.

02

Bulletproof Ad Tracking

Third-party attribution installed so every lead and customer is tracked to its source across networks.

03

Ads Launched

Static and video campaigns go live across Google, Meta, LinkedIn, and Bing.

04

Outbound Campaign Launched to Same Audience

Outbound prospecting hits the same accounts seeing your ads. That's how omnipresence is built.

05

CPL and CAC Determined Per Channel

Cost per lead and cost per acquisition measured by network and by ad type against your target CAC.

06

Conversion Rate Optimization

Every funnel step optimized: visitor to lead, lead to qualified lead, qualified lead to closed won.

07

Scale Up What Works

Budget concentrated into the channels, audiences, and ads that beat your target CAC.

Brand omnipresence

Six ad types that surround your buyer

The six ad types we use to scale B2B SaaS companies and make your brand omnipresent within your target market.

Ad Type 1 of 6

Stay in front of every website visitor and engaged lead until they convert.

Runs on: Meta · Google · LinkedIn
01Meta
02Google
03LinkedIn
04Bing

The results we’ve achieved

Seventeen engagements, each measured on customer acquisition and revenue growth.

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Showing 17 of 17 engagements

RESULT 1

Increased annual revenue from $5M to $50M, leading to the acquisition of the company in Nov 2025.

$5M → $50MAnnual revenue · acquired
RESULT 2

Tripled ARR from $5M to $16M and grew new customers per month from 120 to 400+.

3× ARR120 → 400+ new customers / mo
RESULT 3

From a standing start to 63 qualified leads and 20 demos per month from ads, for a SaaS firm with a $15k ACV.

0 → 63Qualified leads / mo
RESULT 4

From 0 to 1,800 trials and 224 new customers per month from ads. Company acquired.

1,800Trials / mo from ads · acquired
RESULT 5

5×'d ARR in 24 months, growing from 20,000 to 50,000 paying customers.

5× ARR20,000 → 50,000 customers
RESULT 6

Consulted on sales organization and digital ads strategy prior to the firm's $250M exit.

$250MExit value
RESULT 7

Optimized $3M per year in ad spend and increased new ARR added per month by 121% for a firm with 30,000 customers.

+121%New ARR / mo
RESULT 8

Added 600+ leads and 50+ SQLs per month to pipeline. Company acquired Oct 2025.

+600Leads / mo · acquired
RESULT 9

Grew leads from ads from 0 to 89 per month and demos from 0 to 14 per month for a firm with a $3.5k ACV.

0 → 89Leads from ads / mo
RESULT 10

Increased new customers from ads from 0 to 23 per month for a firm with a $5k ACV.

0 → 23New customers from ads / mo
RESULT 11

Increased new customers from ads from 0 to 48 per month for a firm with an $8.5k ACV.

0 → 48New customers from ads / mo
RESULT 12

Added an extra 300 MQLs per month for the Enterprise offering of a firm with a $12k ACV.

+300Enterprise MQLs from ads / mo
RESULT 13

Grew new customers from ads from 1 to 11 per quarter for a firm with a $125k ACV, an incremental $4M in new revenue per year from ads.

+$4M / yrNew ARR from Ads
RESULT 14

Increased new customers from ads from 27 to 130 per month for a firm with a $5k ACV.

27 → 130New customers from ads / mo
RESULT 15

Grew sales meetings booked from ads from 22 to 63 per month for a firm with a $75k ACV.

22 → 63Sales meetings / mo · $75k ACV
RESULT 16

Scaled to 70,000 customers and sold for nine figures.

$169M ExitEmail marketing software
RESULT 17

Scaled to 200,000 paying customers, over 1M users, and a nine-figure valuation.

$20M → $50MARR · AI sales prospecting
The full numbers

Request a case study

The results above are the summary. The case studies are the working — channel mix, creative, spend, CAC and payback, month by month.

  • What we inherited, and what we changed first
  • Actual spend, CAC and payback period
  • The creative and offers that moved the number
  • What we would do differently a second time
Sent straight to your inbox. We will not add you to a drip sequence.
Request a case study

Ryan Allis has been in your seat

Ryan Allis founded and built iContact from zero to $50M in ARR and 70,000 customers, then led it to a $169M exit to publicly traded Vocus (now Cision).

SaasRise Agency is the playbook from that journey: customer acquisition at scale, disciplined unit economics, and exit preparation, applied to a small roster of B2B SaaS companies we believe in enough to co-own.

See Our CEO & Founder Community
$50MiContact ARR built from zero
$169MExit to Vocus (now Cision)
15B2B SaaS clients served
4Ad channels mastered

The operators behind the results

A small senior team, building the #1 SaaS growth community and helping you scale and exit your company.

Ryan Allis

Ryan Allis

CEO

Built iContact to $50M in ARR and a $169M exit. Harvard MBA. CEO coach and trusted advisor to B2B SaaS firms.

David Trachsel

David Trachsel

Co-Founder

Digital ads expert extraordinaire and B2B growth strategist behind our client campaigns.

Lee Radloff

Lee Radloff

Head of Sales

B2B sales expert, and your first call when you apply to work with us.

JR

Jolene Radloff

Member Recruitment

Grows the SaasRise community of 500+ SaaS CEOs and founders.

HR

Hector Ruiz

Head of ABM

Builds and enriches the ABM lead lists that power our targeted campaigns.

SC

Steve Canfield

Head of Design

Leads creative and ad design across every client account.

MT

Michelle Tabares

Exec. Assistant

Keeps the operation (and the calendar) running with precision.

DL

Dean Lurie

Google Ads Specialist

Builds and optimizes the Google and Bing search campaigns behind our client results.

Alignment

We win when you win

To align our interests and create big win-win outcomes, we charge a $20,000 per month fee plus a small equity stake or exit bonus (1-10%) in every company we work with, scaled to your current ARR.

The retainer keeps the lights on; the equity is why we care about your enterprise value at exit. Same side of the table, all the way to the wire.

Your ARR $5.0M

Your equity grant or exit bonus: 3%

Current ARREquity Grant
<$500k10%
$500k – $1M7%
$1M – $3M5%
$3M – $5M4%
$5M – $10M3%
$10M – $20M2%
$20M – $30M1.5%
$30M+1%
Apply

Ready to scale, then exit?

Tell us about your company, your ARR, and your 36-month objective. If it's a fit, we'll get on a call.

  • Lee reads every application personally
  • A first call within two business days if there's a fit
  • No pitch deck required — the numbers are the conversation
We are highly selective in the companies we choose to work with and are looking for growing SaaS firms with positive unit economics who want to scale faster.
Apply to be our next success story